E-commerce & sales6 min Β· 2026-03-28

Marketplace + shop + sales reps β€” one order flow

Softwise Team

Hero Image

Three channels, three chaos

Typical situation in a trading company:

  • β†’Marketplace β€” orders land in email, someone manually enters them into the system
  • β†’Own shop β€” separate order database, separate inventory
  • β†’Field reps β€” call in orders, send by email, write on WhatsApp

Result: three order sources, three inventory versions, zero shared view. You sell something on the marketplace that a rep just promised a client in the field.

One source of truth

The solution is one system that collects orders from all channels:

  • β†’Marketplace API β†’ orders come in automatically
  • β†’Shop (WooCommerce/custom) β†’ orders come in automatically
  • β†’Sales reps β†’ mobile app or panel where they place orders in the system

All orders land in the same place. One warehouse, one price list, one client history.

Warehouse synchronization

You sell on the marketplace β€” stock updates in the shop and vice versa. In real time. No more oversells and manual updates.

B2B pricing and discounts

The rep sees the price list with their client's discounts. System enforces margins. Can't "accidentally" give a discount the company can't afford.

Client history in CRM

Everything in one place: what they bought through the marketplace, through the shop, through the rep. Full history without calling 3 people.

Integration effects

  • β†’Zero oversells β€” inventory synchronized in real time
  • β†’βˆ’60% order handling time β€” zero manual re-entry
  • β†’Reps place orders from the field in 2 minutes (instead of calling)
  • β†’Manager sees sales from all channels on one dashboard
  • β†’Invoices generated automatically regardless of order source

What's under the hood

You don't need to change platforms. We integrate what you already have:

  • β†’Marketplace β€” through official REST API
  • β†’WooCommerce β€” through WooCommerce REST API + webhooks
  • β†’Custom systems β€” through custom API / CSV import
  • β†’ERP β€” bidirectional integration

A central hub collects everything and synchronizes. Adding another channel (Amazon, eBay) is a matter of another integration, not rebuilding the system.

Frequently asked questions

Ready for transformation?

Book a Discover Session β€” we'll diagnose what to automate in your company.

Book a Discover Session β†’

Related articles

Obraz
Process automation2026-04-09 Β· 8 min

How to identify a process that should be handled by a system, not a person

5 signs a process in your company should be automated. Practical checklist + decision framework. Learn where to start.

Read more
Obraz
Business ecosystems2026-04-07 Β· 7 min

What is a business ecosystem and why Excel is not a system

A business ecosystem connects your systems, data and people. Learn the difference from a toolset and why Excel isn't enough.

Read more
Obraz
Business ecosystems2026-04-05 Β· 6 min

Discover Session β€” what we diagnose and what you get

Discover Session is a process audit for your company. Learn what we map, how it works and what document you receive at the end.

Read more